April 2nd, 2025 – London, UK
Decentraland’s flagship digital occasion returns April 9–12, showcasing digital vogue as a brand new canvas for storytelling, activism, and international identification.
Metaverse Style Week (MVFW) returns to Decentraland from April 9–12, amid a shifting vogue panorama characterised by declining conventional luxurious gross sales and evolving client preferences. MVFW 2025 highlights digital vogue’s rising relevance as a significant response to those business transformations. Beneath this yr’s theme, “Infinite Identities,” greater than 47 international designers and types leverage digital mediums to problem artistic boundaries and articulate nuanced cultural identities.
Hosted on Decentraland 2.0, the platform’s newly redesigned desktop consumer provides improved visuals, better interactivity, and higher accessibility. These enhancements, developed through the occasion’s hiatus, present an immersive and interesting surroundings for attendees and creators alike.
“This yr’s Metaverse Style Week comes at a essential second for vogue and our society at massive; one marked by rethinking priorities, authenticity, and connection,” says Bay Backner, Head Producer of MVFW. “I’ve had the privilege of working intently with each designer and model participating, and I’ve seen how digital vogue can elevate unheard voices, ask necessary questions, and spark actual cultural change. In a time like this, when the bodily world feels more and more heavy or limiting, third areas like Decentraland turn out to be locations the place individuals can breathe, create, and really be themselves. MVFW 2025 channels that vitality right into a dwell second for vogue’s subsequent breakout names and artistic economies.”
Runways: Style as Cultural Dialogue
Runways have all the time been the cornerstone of vogue weeks worldwide, however MVFW 2025 reimagines this traditional format via immersive, collaborative, and interactive experiences. Attendees can anticipate artistic surprises as designers redefine the runway with revolutionary animated collections that blur the road between digital and bodily vogue.
Cyberdog: London’s iconic model brings its neon-infused, rave-culture aesthetic into the digital realm, mixing futuristic vogue with underground digital subcultures.
Free The Youth: Ghanaian collective Free The Youth highlights African streetwear and creativity, celebrating daring, culturally pushed designs that bridge bodily and digital worlds.
The Banners We Put on: Decentraland’s inaugural MVFW Prize unveils deeply private collections from rising designers. With a $15,000 prize pool, this distinctive competitors challenged designers globally to create digital wearables that convey highly effective messages about identification, activism, and resilience. Successful entries will debut on a devoted runway, spotlighting pressing social narratives and elevating voices typically marginalized in mainstream vogue.
Interactive Designer Showrooms: Digital Style as Storytelling
On the coronary heart of MVFW 2025 are 16 interactive designer showrooms, every exploring the interaction between vogue, expertise, and cultural narrative. These showrooms are divided into two thematic zones, Augmented Self and Storied Self, providing distinct but complementary views on digital self-expression.
- Augmented Self: This zone highlights revolutionary makes use of of AI, AR, and digital-physical (“phygital”) vogue. Showrooms embrace AI-driven styling by Digital Drip, AR-enhanced digital vogue by FFFACE.ME, NFT-powered wearable collaborations from One other-1 X Templa, and microchip manicure expertise from Chipped.
- Storied Self: Devoted to vogue as cultural storytelling, this zone spotlights international narratives and identity-driven collections. Key highlights embrace adaptive vogue for prosthetics by Ukraine’s SVD Denim, mycelium-inspired digital wearables from Amsterdam’s GLTCH Atelier, and culturally resonant digital storytelling from Puerto Rico’s Spatialgineers Collective.
Immersive Experiences & Insightful Conversations
Past runways and showrooms, MVFW 2025 invitations attendees to expertise transformative vogue installations and conversations exploring identification, expertise, and tradition:
- “Entangled Q” by Cansy: A quantum-inspired artwork set up that includes avatars that dynamically morph, exploring fluid identities.
- “OFF-WORLD Galactic Growth” by The Immersive KIND: A futuristic show merging AI-generated magnificence, robotics couture, and interstellar aesthetics.
A curated collection of panels will dive deeper into key conversations, protecting the evolving function of avatars in digital self-expression, AI’s impression on vogue creativity, wearable tech in gaming environments, and the intersection of bodily and digital retail. Panelists embrace business leaders from Harper’s BAZAAR Australia, Parsons Faculty of Design, Prepared Participant Me, Institut Français de la Mode, Boy’s Membership, and extra.
Metaverse Style Week 2025 faucets right into a rising urge for food for vogue that has that means past tendencies, signaling a shift towards tales that matter and identities that resonate globally. As digital areas turn out to be important platforms for expression, Decentraland opens new prospects for creators and communities to craft a freer, extra inclusive imaginative and prescient of vogue. With immersive runways, interactive storytelling, and conversations that problem the established order, MVFW 2025 invitations everybody to expertise how digital vogue can replicate—and reshape—our world.
To be taught extra and prepare for MVFW 2025, customers can go to mvfw.org and obtain the newest consumer.
About Decentraland:
Decentraland is the primary decentralized, community-driven social digital world. It empowers customers to create, discover, and join inside an open, immersive digital panorama the place they absolutely personal their digital belongings. Whether or not internet hosting digital occasions or designing their digital identification, people can form a world that prioritizes self-expression and freedom—free from the constraints of company management. Ruled by its neighborhood via a decentralized autonomous group (DAO) and supported by a non-profit Basis, Decentraland operates as an open-source, traversable world that encourages creativity, possession, and innovation. By fostering collaboration and neighborhood, Decentraland is shaping the way forward for digital interplay, the place people can really personal and construct their digital lives.
Contact
Ana Lezama
press@decentraland.org
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