Blink twice, and this text may very well be old-fashioned.
Studying how you can get extra views on TikTok means continuously maintaining with the most recent on the platform.
However don’t fear.
We’ll do our greatest to maintain the methods right here each related and sound, so that you don’t should refresh day by day. As a substitute, simply hold this information bookmarked for when (not if) TikTok makes algorithm updates or provides new options.
To be able to give you concrete frameworks which have been confirmed to work and can show to work, we’ve introduced in an professional.
Talia Datt is the CEO and founding father of The Social CliQ, a full-service digital advertising and marketing company with a social media first strategy to on-line platforms. They leverage their group of three,000 TikTok creators worldwide, by way of their sister company The Content material CliQ, to assist plan, create, and execute, so founders can simply harness the fastest-growing social media platform on this planet.
We chatted with Datt to be taught six methods which have labored for her shoppers to get extra views on TikTok so you’ll be able to develop your TikTok account and what you are promoting.
Desk of Contents
Why Your Model Must Be On TikTok
Why Views Will Develop Your TikTok Account
The way to Get Extra Views on TikTok in 6 Methods
Fast Hacks to Get Extra Views on TikTok
Why Your Model Must Be On TikTok (If It’s Not Already)
The popularity of TikTok as only a platform for teenagers is over. TikTok is for everybody, so what you are promoting and model should be on it.
80% of TikTok customers are between the ages of 16-34, which implies the platform is including extra customers of all ages and demographics.
“There’s a place for each type of model and each type of product,” Datt says. “The place children are, their dad and mom ultimately flock to.”
If that doesn’t persuade you sufficient, Datt says that rising your TikTok account will aid you obtain three issues.
- TikTok will aid you discover your area of interest.
- TikTok will aid you to construct your neighborhood.
- TikTok means that you can meet your viewers.
Due to TikTok’s potential to slender in area of interest tendencies like #booktok, #fashiontok, and #foodtok, you’ll be capable to surgically hook up with your goal market sooner and simpler than any platform earlier than it. And the excellent news is that if you happen to begin now, you’re nonetheless a semi-early adopter, particularly if you happen to’re in an business that tends to be slower at arriving to new platforms. Datt says.
“[TikTok] is unending, and now it’s a core a part of constructing a enterprise.”
Why Views Will Develop Your TikTok Account
TikTok is the most downloaded app globally, with 3.5 billion whole downloads and counting. One of many causes for its dramatic progress is TikTok optimizes content material for views, and it doesn’t matter what number of followers you’ve.
Not like Instagram, whether or not you’ve zero or 500K followers, you each have an equal probability of showing on the “For You” web page. It is because the “For You” web page on TikTok recommends content material that the algorithm thinks you’ll get pleasure from probably the most, which implies as a creator, you’ve the chance to succeed in a whole bunch of 1000’s of viewers organically.
That’s why specializing in optimizing for views must be your precedence.
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The way to Get Extra Views on TikTok in 6 Confirmed Methods
1. Devour Content material
So, how do you generate content material that may get seen on the “For You” web page? Datt says,
“One of the best ways to generate content material is to eat content material.”
Right here’s what she advises if you happen to’re beginning on the platform and seeking to generate content material to get views on TikTok.
- Discover ten manufacturers which can be doing effectively on TikTok.
- Scroll by their content material and favourite those you want.
- Evaluate the items of content material, and see what’s getting views.
- Does their goal market align with yours?
- If sure, then replicate related ideas related to your product(s).
Datt says it’s best to spend quarter-hour each day consuming content material in your “For Me” web page or researching on Pattern Tok to see what themes are trending on the platform. Listed below are tendencies to look out for:
- Track tendencies
- Soundbite tendencies
- Headline tendencies
- Problem tendencies
- Sew tendencies
Talia says you have to be a shopper first to drive content material creation selections.
Professional Tip: Use audio that has 20K or fewer views. Datt says they’re in the beginning of the algorithm increase, and you’ll bounce on a pattern early.
2. Be Relatable
The key to TikTok’s rise to the highest of the social media meals chain is relatability. TikTok isn’t about curating a profile or rising your followers in any respect prices. As a substitute, the platform rewards participating content material that connects to an viewers. In some ways, TikTok’s algorithm is a better relative to YouTube.
So, as a founder, content material creator, or enterprise chief, you should concentrate on making your model relatable on the platform. That doesn’t imply you should give up your mission and imaginative and prescient or delete your model requirements PDF, however you should adapt to talk the language of TikTok.
“Probably the most cost-effective manner can be for founders to get in entrance of the digicam themselves and create the content material,” Datt says.
“TikTok loves relatable forms of content material, which may solely come from a founder.”
Above all else, Datt says being relatable on TikTok means your content material:
- Evokes
- Educates
- And above all else, it entertains
Professional Tip: Datt suggests making a TikTok deal with named after your model however that includes founder content material first–folks reply to folks. As your viewers grows, you’ll be able to be taught what sort of content material resonates with them and double down on what’s producing probably the most views.
3. Create Proactive and Reactive Content material
For shoppers, Datt and her group create a combination of proactive and reactive content material each week.
Proactive content material is content material which you can plan out on a month-to-month foundation that’s related to your model and enterprise objectives.
Reactive content material is producing content material based mostly on TikTok tendencies and making use of them to your model.
With proactive content material, you’ll be able to plan, movie, and edit your content material each month. The content material can align along with your model’s general technique or advertising and marketing campaigns. Datt suggests utilizing instruments like CapCut and Maker Ai to simply edit your content material to suit TikTok tendencies, transitions, and visible kinds.
Reactive content material would require you to proceed practising the primary technique of consuming content material each day. Then, you’ll be able to adapt the tendencies you’re seeing on your model and profit from what Datt calls the “hype cycle” of TikTok views.
Professional Tip: Datt says that it’s best to produce 2-3 items of reactive content material each week and put up content material a minimal of 5x per week.
4. At all times Begin with a Hook
You may have lower than three seconds to seize a person’s consideration on TikTok, so your “hook” have to be fascinating.
“If somebody watches your content material for greater than three seconds, you’re successful.”
Listed below are some examples of catchy hooks that Datt’s seen work on TikTok.
- Is it simply me or…
- I want I knew about [BLANK] sooner
- You want this for…
- Is anybody else feeling [insert feeling]?
- If you happen to’re [BLANK], you should strive [BLANK]
- I came upon immediately that…
5. Showcase Person-Generated Content material (UGC)
To get extra views on TikTok, you should get extra faces and personalities concerned. That’s the place user-generated content material can develop your TikTok account past only a model play to a gross sales driver.
“Person-generated content material helps you benefit from native fashion content material, utilizing creators that do that as their full-time job and perceive what works to create content material that may work on the “For You” web page,” Datt says.
Listed below are 3 ways Datt suggests having access to UGC:
- Manually attain out to creators and influencers. Nevertheless, this takes probably the most period of time to discover a good match along with your model.
- Use TikTok’s Creator Market. Join with top-tier creators in TikTok’s ecosystem. However it’s going to come at a excessive sticker worth.
- Accomplice with an company. Due to the extent of alternative, and dedication, to maximise TikTok’s potential, partnering with an company that is aware of the ins and outs of the platform can free you as much as concentrate on the opposite elements of what you are promoting.
Professional Tip: Datt says as a result of TikTok’s algorithm ranges the enjoying subject, the platform rewards relatable, not aspirational, content material. That’s why specializing in creators, NOT influencers, will aid you generate participating content material and finally prevent cash.
6. Use Related Hashtags, Captions, and web optimization
Partaking video content material on TikTok reigns supreme in getting extra views, however hashtags, captions, and web optimization nonetheless matter. Right here’s what Datt recommends to optimize your content material on TikTok.
- Hashtags: Not like Instagram’s early days, the extra area of interest you’re along with your hashtags, the higher. Datt says there’s no excellent variety of hashtags, however begin with three within the caption after which as much as 10 within the first remark.
- Captions: Like TikTok movies, the captions have to be brief and punchy or encourage viewers participation.
- web optimization: To rank greater in TikTok’s algorithm, embed key phrases within the on-screen textual content, captions, hashtags, sound results, and music.
Fast Hacks to Get Extra Views on TikTok
Datt says that as a result of TikTok is altering so quickly, new methods to get extra views on TikTok are found on a regular basis.
“We’re in its toddler phases,” Datt says. “We have to count on that there’s not a one-size-fits-all strategy.”
As Datt does along with her shoppers, you have to be open to testing and making an attempt new approaches because the platform presents new options. Listed below are some rising hacks Datt’s used:
- Use Spark Advertisements to spice up high-performing content material.
- Share your content material with folks and get them to observe the movies till the tip.
- Discover what’s the perfect time to add. For The Social CliQ, it’s within the morning or at lunchtime.
- Work together with others utilizing your model TikTok account.
- (Not confirmed) however some say that enhancing throughout the app is greatest. Though, this isn’t scalable.
Widespread Errors on TikTok
Typically, it’s simpler to know what to not do on TikTok. Under is what Datt says to keep away from if you happen to’re making an attempt to discover ways to get extra views on TikTok.
- Producing content material that appears like an advert.
- Content material that’s too overproduced or appears like a publication.
- Not having a hook or taking too lengthy to get to it.
- Overly product-focused content material.
- Content material that’s too lengthy.
Hold Studying: The way to Make Cash on TikTok
Increase Your Influence Past TikTok
Now that you’ve the methods for getting extra views on TikTok, it’s time to spherical out the remainder of your advertising and marketing technique. Discover our free coaching sequence to be taught every part from Instagram’s newest algorithm updates to constructing a content material advertising and marketing technique.
