Jaguar is reinventing itself as an electrical car maker with vehicles going into manufacturing in 2026.
The corporate unveiled its rebrand on Tuesday, with two fashion-like posts on X—one video and one nonetheless picture—that exposed…completely nothing. A lot in order that it drew the ire of social media customers who had been left questioning what they only watched.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
A kind of customers occurs to personal the platform and has greater than 200 million followers, which, in fact, led to 1000’s of replies.
Tesla CEO Elon Musk replied to the video asking: “Do you promote vehicles?”
Jaguar’s social media group replied, “Sure. We might love to point out you. Be part of us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar.”
Musk adopted up shortly after, writing that he “appears to be like ahead” to seeing the brand new car lineup, however that didn’t cease the barrage of posts, to which Jaguar stored replying.
I sit up for seeing your new car lineup
— Elon Musk (@elonmusk) November 20, 2024
Customers wrote issues like “I assumed you guys made vehicles?” and “That is absolutely a joke.” However the social media group replied for hours with responses like, “We do. All can be revealed” and “A pivotal second.”
“This can be a reimagining that recaptures the essence of Jaguar, returning it to the values that after made it so cherished, however making it related for a recent viewers,” mentioned Gerry McGovern, Jaguar Land Rover’s chief inventive officer, in a press launch.
The vehicles are scheduled to be revealed throughout Miami Artwork Week in December.
Hopefully, the social media fast response group will get a elevate earlier than then.
