It comes after Coinbase launched a marketing campaign on March 9 referred to as “It’s time to replace the system.”
OKX’s message got here on the finish of a 60-second video marketing campaign launched Could 9 that takes goal on the so-called “damaged methods” of the centralized monetary system.
Crypto alternate OKX has seemingly referred to as out rival alternate Coinbase in a brand new international advert marketing campaign that argues “the system doesn’t want an replace, it wants a rewrite.”
Whereas the video doesn’t reference Coinbase immediately, it does seem to take a refined dig on the alternate with its tagline.
Coinbase’s marketing campaign argued whereas American monetary establishments are an “important half” of the standard finance system — they nonetheless depend on outdated expertise to serve their clients. Coinbase argued that crypto is the reply to this downside.
2/ American monetary establishments are a vital a part of the standard finance system, however they depend on outdated expertise invented earlier than the web that is not serving them or their clients. Crypto might help.
— Coinbase ️ (@coinbase) March 8, 2023
OKX seems to take Coinbase’s concept a step additional, arguing the decentralized nature of Web3 means customers don’t even must be concerned with centralized gamers within the first place.
“There are two camps of ideas. One aspect suggests we replace present techniques to create a greater world. The opposite believes we want a system re-write. Our new marketing campaign is a nod to those that imagine we have to re-write the system into Web3,” Haider Rafique, Chief Advertising Officer of OKX stated in a press release.
Quite a bit has occurred round us the final six months.
We are able to both goal to [update the system] that has failed us…OR [we rewrite it entirely]. Your selection.
Our name? Let’s rewrite it collectively. Watch our newest advert – sound on! pic.twitter.com/KlLK8w8pC0
— Haider (@Haider) Could 9, 2023
OKX stated the marketing campaign was produced in collaboration with BBDO New York, its promoting company.
Cointelegraph contacted OKX asking if the marketing campaign was in response to the Coinbase marketing campaign in March however didn’t obtain a direct response.
Associated: OKX simply despatched $60M in USDT, MASK token to Alameda Analysis
The Seychelles-based crypto alternate lately signaled its intention to develop its crypto companies to Australia, explaining in a March 29 assertion that Australia can be a key development marketplace for the agency transferring ahead.
Rafique advised Cointelegraph that the choice to develop “Down Beneath” was pushed by Australians’ “large urge for food” for extra crypto funding and buying and selling merchandise:
Journal: Crypto regulation — Does SEC Chair Gary Gensler have the ultimate say?