How a lot would Meta should pay you to clone your voice for AI?
Meta is providing to pay celebrities thousands and thousands in alternate for the fitting to seize their voices and use them for AI, in keeping with separate reviews from Bloomberg and The New York Instances final week. Judi Dench, Awkwafina, and Keegan-Michael Key have all reportedly been requested for use for an AI chatbot or different unspecified AI product.
Insiders say that Meta is on a time crunch to safe the celebs wanted because it seems forward to its September Join 2024 occasion. Final yr’s occasion featured AI chatbots with recognizable faces, together with Kendall Jenner, Tom Brady, and Paris Hilton. Meta reportedly paid these celebrities thousands and thousands of {dollars} to make use of their likenesses however stopped the challenge final week after the AI chatbots failed to realize traction on social media within the yr since they debuted.
Snoop Dogg’s “Dungeon Grasp” Meta AI character, for instance, solely had 15,000 followers. Kendall Jenner’s “Billie” AI older sister reached 118,000 followers on Instagram. 
Judi Dench. Picture by John Phillips/Getty Pictures for BFI
Superstar voice cloning has been underneath the highlight this yr after Meta competitor OpenAI, the corporate behind ChatGPT, demoed GPT-4o in Could and the AI chatbot sounded “eerily comparable” to Scarlett Johansson. Johansson observed the similarity, employed authorized counsel, and OpenAI took down the voice.
Associated: Can ChatGPT Assist Begin a Enterprise? I Tried the Newest Model, GPT-4o, to Discover Out.
Meta’s AI technique appears to be much less of a one-stop chatbot like ChatGPT and extra of a neighborhood of AI chatbots with tailor-made functions.
Final month, for instance, Meta launched a brand new AI studio that permits anybody to make an AI bot that they’ll speak to. Some standard AI characters within the studio now are therapist coach Luna and Profession Catalyst, a bot to speak to about careers.
“It is all a part of this larger view we now have that there should not simply be one huge AI,” Zuckerberg stated final week on the 2024 SIGGRAPH convention. “We simply assume that the world will likely be higher and extra attention-grabbing if there is a range of those various things.”