Fox Company is tapping into the Polygon (MATIC) ecosystem as a part of a brand new protocol for media provenance.
In a brand new announcement, Polygon Labs says they’re partnering with the media big to launch Confirm, a system that makes use of the transparency of blockchain to show the authenticity and id of media content material within the age of synthetic intelligence (AI) and deepfakes.
“Immediately, Fox Company has taken a step to handle this situation, publicly releasing a beta model of Confirm, an open supply protocol meant to ascertain the historical past and origin of registered media, and constructed on Polygon PoS.
On Confirm, publishers can register content material to show origination. Particular person items of content material are cryptographically signed onchain, permitting shoppers to establish content material from trusted sources utilizing the Confirm Device.
Fox Corp launched a closed beta of Confirm on August 23, coinciding with the primary Fox Information GOP debate. To this point, 89,000 items of content material, spanning textual content and pictures, have been signed to Confirm, from Fox Information, Fox Enterprise, Fox Sports activities, and Fox TV associates.”
The announcement highlights developments in AI know-how, which have led to the proliferation of AI-generated content material in varied kinds similar to articles, audio, and pictures, which has additionally caused challenges in guaranteeing the authenticity of such content material.
To handle this situation, researchers at Polygon Labs have been engaged on establishing a elementary blockchain infrastructure that can allow clear verification of the integrity of AI-generated content material.
“Confirm was developed in-house by the Fox Expertise group and is constructed on Polygon PoS on account of its quick, simple, and inexpensive transactions.
With this know-how, readers will know for certain that an article or picture that purportedly comes from a writer the truth is originated on the supply.
Moreover, Confirm establishes a technical bridge between media firms and AI platforms. With its Verified Entry Level, Confirm creates new industrial alternatives for content material house owners by using good contracts to set programmatic circumstances for entry to content material.”
Polygon says Confirm is open-source and can assist each people and companies confirm the validity of content material.
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