McDonald’s is celebrating the thirtieth anniversary of the enduring 90s TV present Mates with a particular Completely happy Meal promotion. The fast-food large has rolled out limited-edition Mates-themed Completely happy Meals, full with collectible packaging and toy collectible figurines of beloved characters Ross, Rachel, Monica, Chandler, Joey and Phoebe.
However there is a catch: the Mates Completely happy Meal is just out there in Spain, leaving followers in different nations out of luck. Many U.S. Mates fanatics and collectors world wide are already turning to on-line resellers or hoping to snag these nostalgic toys by way of worldwide channels.
Sellers have already began promoting the Mates Completely happy Meal toys on resale platforms like eBay, the place particular person figures are listed for as much as $100, and full units are listed for as a lot as $1,000.
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Mates, a traditional sitcom from the Nineteen Nineties, adopted six close-knit mates by way of their private {and professional} lives in New York Metropolis. The present is thought for its humor, together with memorable catchphrases, and continues to develop in reputation even a long time after its unique run. It stays a cultural touchstone for followers worldwide.
McDonald’s Spain is celebrating 30 years of Mates with an unique grownup Completely happy Meal! Followers can accumulate collectible figurines of all six forged members and luxuriate in a particular sauce known as “Monica’s Marinara” within the Mates Field.#Mates #Friends30 #McDonaldsSpain #AdultHappyMeal #FriendsBox pic.twitter.com/uEe1qtocav
— Respectthechain (@respectthechain) October 9, 2024
By providing unique entry to those well-liked Mates character toys, McDonald’s has tapped into a strong advertising and marketing components — the mixture of nostalgia and shortage. This technique has proved profitable in previous campaigns, like final summer time’s Collector’s Meals, which additionally leveraged nostalgia — primarily through the collector’s cups included with the meal — to create pleasure and enhance demand.
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As McDonald’s continues to mix popular culture with its iconic model, the corporate demonstrates its means to generate important buzz not solely from its core prospects but additionally from a broader viewers which may not sometimes interact with its choices. By retaining the promotion unique and restricted, McDonald’s reinforces the notion that nostalgia, when paired with exclusivity, can captivate customers and drive each take-out and in-store site visitors.
Learn extra: Yahoo!
