Questioning tips on how to earn a living on TikTok? You’re not alone. Nearly everybody born earlier than 2004 is asking the identical query.
Nevertheless, money-making on TikTok is simply as profitable as it’s mysterious.
TikTokers with over 100,000 followers are inclined to make $200 to $1,000 per thirty days via TikTok’s Creator Fund, whereas these with over 1,000,000 followers earn $1,000 to $5,000 (or extra) per thirty days. And a choose few people make upwards of $100,000 to $250,000 per single publish when working with big-name manufacturers (sure, you learn that appropriately—a single publish).
How do individuals earn a living on TikTok? Effectively, via a number of methods—we’re going to cowl 14 of them.
Learn how to Make Cash on TikTok in 2023
Many of those techniques might be executed by a enterprise, however others require you to make TikTok your small business. For instance, any model can use TikTok adverts to drive visitors to their ecommerce retailer, however you’ll want to take a position extra devoted TikTok time into making a living via TikTok’s Creator Fund or by turning into a model ambassador.
You both have a enterprise you promote via TikTok—or you are the TikTok enterprise.
With out additional ado, let’s have a look at tips on how to earn a living on TikTok in 2023.
1. Promote Merchandise Via TikTok Procuring
TikTok launched TikTok Procuring in 2021 to empower companies to promote merchandise immediately on the platform—no extra sending followers elsewhere to purchase your items. TikTok Procuring provides a buying tab to your profile, letting customers see merchandise out of your Shopify catalogs. It’s also possible to tag your merchandise in natural content material you publish to ship viewers over to your retailer.
Don’t be shy. Point out your merchandise to your viewers. Strive to not go overboard and be over promotional, but in addition keep in mind to present your TikTok retailer a shoutout from time to time.
2. Drive Gross sales with TikTok Advertisements
Use TikTok adverts to drive visitors again to your web site, ecommerce retailer, and even your TikTok Procuring tab. You might run in-feed picture adverts selling your merchandise or get artistic with TopView adverts (fullscreen takeovers) to spice up your TikTok following—each might help you earn a living on the platform.
It’s also possible to use TikTok as a top-of-funnel useful resource to get customers to enroll to your e mail listing or SMS campaigns. This system might help hold your TikTok account seem much less salesy whereas nonetheless being an influential income driver.
Need to be taught extra about TikTok adverts? Watch our free masterclass to rise up and operating on the platform.
3. Take part in Affiliate Packages
You don’t want your individual services to earn a living on TikTok. As an alternative, use online marketing to hyperlink out to different items and make a share of each sale when a consumer clicks via and makes a purchase order. Right here’s how:
- Place an affiliate hyperlink in your profile—then direct visitors out of your natural views to click on the hyperlink.
- Redirect visitors to your Fb, Twitter, or Pinterest account the place you’ll be able to extra generously place affiliate hyperlinks.
- Paste coupons codes and URLs in your video descriptions. Customers should copy/paste the hyperlink into their browser.
Learn extra: The Final Information to Affiliate Advertising and marketing for Rookies
4. Promote Songs
Receives a commission so as to add songs to your movies. Almost each video on TikTok has an accompanying background music for creators to lip-sync and dance to—and artists acknowledge this worth. When you’ve got a big sufficient following and engagement, musicians can pay to have you ever promote their music in your songs.
They know in case your video goes viral, their music goes viral—and which means extra downloads, live performance tickets, and merch.
In case you’re a musician (or aspiring musician), you need to use TikTok to advertise your individual music. TikTok is a spot to sing and dance, so it solely is smart to publish your individual beats on the platform.
5. Be part of TikTok’s Creator Fund
The TikTok Creator Fund is TikTok’s program that pays customers for creating participating content material. The extra engagement your movies get, the extra TikTok pays you. TikTok needs customers to stay round (to make promoting cash), and so they’ll pay creators who assist in that mission.
You want not less than 100K video views within the final 30 days to affix the Creator Fund. It’s nonetheless a comparatively new thought for TikTok, so anticipate to see this system evolve and alter over the approaching months and years.
6. Publish Sponsored Posts
Manufacturers can pay you to function their services—that is known as sponsored content material. You don’t have to be a monolithic influencer to get in on the motion. Smaller manufacturers will nonetheless pay good cash to work with microinfluencers who’ve a strong and engaged neighborhood—even when it’s not very massive (but).
You possibly can method manufacturers proactively or anticipate them to achieve out to you. When you’ve got over 100,000 followers and 100,000 video likes within the final 28 days, you’ll be able to apply to affix the TikTok Creator Market, a platform that connects high-paying manufacturers with influential creators.
7. Develop into a Model Ambassador
Model ambassadors perform equally to sponsored content material, however they assist in extra of a long-term capability quite than a one-off publish. As a model ambassador, you’ll seemingly obtain compensation and free product in alternate for a hard and fast variety of movies each week or month. The higher your content material performs, the sweeter your model ambassador deal turns into.
Search for manufacturers you’re keen on. Ideally, yow will discover a model that helps you increase your community, obtain gear (you really like), earn a living, and have enjoyable. Most companies have unique ambassador utility pages on their web site, so poke round your favourite manufacturers to see if they’ve any engaging packages.
8. Begin a Patreon
Provide free content material via your TikTok account, however entice your followers to assist you on Patreon to unlock premium content material. This is likely to be:
- Behind-the-scenes peeks
- Unique content material
- SWAG
- Private time with you
- Dwell chats and hangouts
- Group entry
- Public shoutouts
Get artistic. While you construct a loyal following, they’ll need every little thing you may get. Nevertheless, simply make sure you put within the time to make your Patreon content material helpful and worthwhile—you don’t need anybody to remorse their buy after signing up.
9. Discover New Shoppers
TikTok might be a superb platform to construct your freelancing or consulting enterprise. Publish participating content material to construct your viewers, after which promote your providers. A follower would possibly want your assist, or phrase of mouth would possibly lead you to a different shopper.
In case you construct web sites for a residing, function a few of your tasks on TikTok. In case you’re an e mail advertising marketing consultant, publish a few of the cool campaigns you’ve created.
With sufficient creativity, you can also make any enterprise (from plumbing to accounting to software program) thrilling on TikTok. You simply have to let your character unfastened and have some enjoyable—that’s what TikTok is all about.
10. Construct and Promote TikTok Accounts
Have a knack for constructing audiences shortly? Do it for a residing.
There are many creators and companies who’d love a headstart on TikTok. In case you can quickly construct TikTok followings, you’ll have a listing of potential patrons.
Take into consideration potential industries which may need to buy a profitable TikTok account. You would possibly battle to promote an account centered on cat GIFs (or perhaps not)—nonetheless, an unboxing profile or account centered on automobiles would seemingly promote a lot sooner.
Steer away from making any of those accounts private. You don’t need followers turning into connected to your face or identify. As an alternative, focus your content material on the topic materials. This will generally make it difficult to develop an account, however that doesn’t cease individuals like 23-year-old Ramy Halloun from making $120,000 executing the identical method on Instagram.
11. Work with Influencers
You don’t want an enormous following to earn a living on TikTok—you’ll be able to simply leverage the artistic minds who’ve executed the laborious work of constructing loyal audiences. Associate with influencers to advertise your TikTok account or sponsor your merchandise.
A easy shoutout from the proper particular person might make or break your small business. Bear in mind when Elon Musk skyrocketed Dogecoin’s worth by 600% in a single week? That’s an instance of unintentional influencer advertising.
Think about in case you did it on objective.
12. Obtain Donations Via Dwell Gifting
While you dwell stream on TikTok, your followers can ship you coin donations (which might be traded for money). Create superb dwell streams, entice an enormous viewers, and watch the cash begin pouring in.
Nevertheless, bear in mind that actively soliciting presents is an enormous no-no per TikTok’s neighborhood pointers. The alternate must be pure and natural.
You want 1,000+ followers (and should be not less than 16) to go dwell on TikTok, and it’s essential to be 18 or older to earn reward factors.
13. Increase Cash Via Crowdfunding
Individuals like to take part in crowdfunding campaigns—whether or not that’s financially backing your mission on Kickstarter or supporting a trigger on GoFundMe. Crowdfunding is projected to develop to $43.48 billion worldwide by 2028
And the success charge isn’t unhealthy, both. The typical success charge of crowdfunding campaigns is a whopping 22.4%, which isn’t unhealthy when you think about that simply 10% of startups succeed.
We advocate (when attainable) launching a crowdfunding marketing campaign associated to your TikTok account’s content material. It’s unusual when a horse-loving profile tries to boost cash for a revolutionary new board recreation on Kickstarter. Nevertheless, nearly any model can increase cash for these in want. For instance, no person will fault your model for attempting to boost funds for an orphanage, even when your account is concentrated on nation music lip-syncing.
14. Accumulate Suggestions
In case you don’t have tasks or merchandise in thoughts, think about asking for suggestions. It’s a superb manner to your viewers to assist your account and hold the content material flowing.
Amassing recommendations on TikTok is much like opening up your guitar case when you carry out on the aspect of the road—or how Wikipedia asks you to donate each time you go to the web site.
A couple of tipping platforms make the method fast and simple:
- Venmo: Simply use somebody’s Venmo hyperlink, username, or QR code to go to their profile and make a donation.
- Purchase Me a Espresso: Purchase Me a Espresso is an easy, enjoyable manner to your viewers to say thanks. You should utilize the platform for one-time donations or ongoing memberships.
- Tipeee: Tipeee wins for being essentially the most user-friendly and likewise presents a good quantity of options. You possibly can create a web page to showcase your profile, replace tippers, show rewards, and let the neighborhood interact.
15. Seek the advice of for a Model
In 2023, increasingly manufacturers are investing in TikTok as the subsequent nice social channel to market their merchandise and campaigns. Why not spend their funds with you?
In case you set your self as a TikTok skilled, you’ll be able to seek the advice of companies on every little thing from tips on how to create content material that can go viral to which varieties of influencers to accomplice with.
Development and attain are going to be the first outcomes for consulting shoppers dipping their toes within the TikTok world. Be their information, so that they don’t make foolish errors and communicate the proper language for the platform’s viewers.
TikTok Cash-Making FAQs
We’ve seen fairly a number of questions floating round our neighborhood and the web about making a living on TikTok. Beneath, we’ll cowl a number of you seemingly have.
What number of followers do it’s essential to have on TikTok to earn a living?
Technically, zero. You might have completely no followers and nonetheless drive visitors to your ecommerce retailer via influencer advertising and TikTok adverts. Nevertheless, if you wish to be paid immediately by TikTok via their Creator Fund, you want not less than 10,000 followers and 100,000 video views within the final 30 days.
What number of views do you want on TikTok to earn a living?
One other good query. Once more, you do not want any to earn a living on the platform, however you do want a specified variety of views to take part in a few of TikTok’s packages and entry distinctive options. For instance, you want not less than 100,000 video views within the final 30 days to affix TikTok’s Creator Fund.
How are TikTok Creator Fund earnings calculated?
TikTok says in its pointers that there aren’t any laborious and quick guidelines for calculating the funds you earn via their Creator Fund. As an alternative, they trace on the significance of the variety of views, their authenticity, and the extent of engagement of the content material. Meaning your content material must cease a viewer’s scroll and inspire them to need to like or share the video.
Develop Your Enterprise with TikTok Advertisements
Proper now, TikTok is rising manufacturers and companies sooner than anything we’ve seen. But it surely’s not too late to leap on the bandwagon. Lower via the noise and competitors with TikTok adverts. Not acquainted? Don’t fear we now have a free masterclass to get you up and operating.
Gerardo Perez founding father of “Advertising and marketing&” a TikTok digital company, will present you tips on how to create your first high-converting advert from begin to end, even in case you’re a complete newbie. Plus, you’ll see why reposting successful Fb & Instagram adverts on TikTok doesn’t work and what Gerardo recommends it’s best to do as a substitute.
The sky is the restrict.