Kuflink has hinted an enormous plans for subsequent yr, with a full rebrand on the horizon together with an enhanced digital presence and new emblem.
The peer-to-peer property lender has made incremental modifications to its feel and look since rebranding from Alpha Bridging to Kuflink in 2016, with the launch of its peer-to-peer (P2P) platform.
Nevertheless, subsequent yr the agency is anticipated to totally overhaul the model, together with including new options to the platform and higher transparency through enhanced information and knowledge on the properties being invested in.
Learn extra: Kuflink eyes £0.5bn mortgage ebook by 2025
“Since 2016, Kuflink has supplied modern funding alternatives for our viewers of passionate clients. Now, it’s time for a change,” chief government Narinder Khattoare informed Different Credit score Investor.
“An all-new model identification will propel Kuflink into a brand new yr. A brand new emblem, look and elevated digital presence will assist Kuflink ship alternatives to new customers. Current customers gained’t miss out. New, modern options are deliberate for the platform. We’re enthusiastic about empowering investor decision-making with real-time information.”
He mentioned the agency can be including extra data on its properties in response to requests from clients and that Kuflink was exploring integrations with available software program to assist residential valuations which were undertaken by a certified valuer.
“The place an automatic valuation mannequin has been used, this also needs to present further safety and guarantee our customers are at all times within the know,” he added. “A modern, easy-to-use platform that conjures up confidence is what our traders can count on.
“It’s the identical nice staff which have helped guarantee our customers have by no means made a loss when utilizing Kuflink, however with a brand-new look and web site packed filled with straightforward, accessible options. We’re excited to indicate you extra in 2024.”
Learn extra: Kuflink secures £35m debt facility from Paragon Financial institution
The platform has not been shy to evolve previously, launching as bridging mortgage originator Alpha Bridging in 2011, earlier than changing into Kuflink Bridging in 2016 when its P2P platform was unveiled.
Kuflink’s transfer into the P2P sector expanded its person base to incorporate retail traders who had been sometimes excluded from higher-value bridging and growth offers.
With a minimal funding of £1,000, the common Kuflink investor can again a mess of property offers, focusing on returns in extra of 9 per cent each year.
Chatting with ACI earlier this yr, Khattoare mentioned the platform had quite a few new merchandise into account, together with a enterprise mortgage and an unsecured lending product. The platform additionally stays open to a possible preliminary public providing.
“We’ve obtained aggressive plans for the enterprise,” Khattoare mentioned in September. “By 2025 we need to obtain a sure goal when it comes to mortgage ebook worth and the variety of loans we’ve on the books, in addition to our profitability as a enterprise.” He added: “Every little thing’s on the desk for dialogue.”
Learn extra: Kuflink mortgage collections nearly doubled in Q2