Fintech Nexus E-newsletter (December 13, 2023): Google companions with Affirm and Zip on BNPL pilot

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As we speak, Google has introduced a pilot program with Affirm and Zip to convey BNPL natively into the Google Pay pockets.

Customers proceed to decide on BNPL as a cost possibility and its recognition continues to develop, significantly through the vacation buying season.

Customers buying at retailers that supply Google Pay at checkout will obtain a number of BNPL choices powered by each Affirm and Zip. If the buyer has an account of both of the companies they’ll be capable of hyperlink their accounts or they must undergo the onboarding course of.

Retailers are signing up for this system hoping to see a rise in common order dimension with Affirm noting that its retailers common a 60% improve so as dimension.

It’s value noting that Apple introduced Apple Pay Later, their native BNPL possibility, earlier this yr and it rolled out to all U.S. customers in October.

The Google pilot will start in Q1 and Google will likely be wanting so as to add extra retailers earlier than a full launch.


www.pymnts.com 

Customers and choose retailers that use Google Pay for on-line checkout in america will see Affirm and Zip provided via a pilot program subsequent yr.



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  • Peter Renton

    Peter Renton is the chairman and co-founder of Fintech Nexus, the world’s largest digital media firm targeted on fintech. Peter has been writing about fintech since 2010 and he’s the writer and creator of the Fintech One-on-One Podcast, the primary and longest-running fintech interview sequence.



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