For companies, TikTok is a platform with potential past taking part within the newest dance craze or humorous pattern. With over 1 billion month-to-month lively customers, TikTok is filled with potential clients in your model, and its easy-to-use video-sharing capabilities make it the proper platform for rising transparency together with your followers and constructing the belief essential to draw new shoppers. However how must you get began?
Right here, eight members of Younger Entrepreneur Council provide just a few of their suggestions. Contemplate implementing one or all of those inventive concepts into your video advertising and marketing technique to construct a greater relationship together with your present clients and attract new ones as properly.
Members pictured from left to proper.
Photographs courtesy of the person members.
1. Share ‘Unboxing’ Movies
Manufacturers can improve transparency with their followers and attract new clients by way of video-sharing platforms by “unboxing” movies. Such movies can assist showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This can assist construct belief with present clients and attract potential clients to purchase from them. – Andrew Munro, AffiliateWP
2. Reply Buyer Questions
Video-sharing platforms like TikTok are nice for “Ask Me Something” classes or Q&As. These assist manufacturers reply the general public and deal with their queries about completely different merchandise or processes. Not solely does this assist improve transparency, however it additionally allows manufacturers to have interaction their respective goal audiences, which in flip can draw promising leads or clients. – Stephanie Wells, Formidable Kinds
3. Doc Your Entrepreneurial Journey
Essentially the most inventive manner manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it have been a actuality TV program. Individuals love following an awesome entrepreneurial story in actual time. By drama, intrigue and transparency, you’ll be able to seize consideration on video-sharing platforms and switch it into paying clients who really feel personally invested in your success. – Rob Hoffman, Contact Studios
4. Spotlight The Affect Of Your Mission And Work
Manufacturers can use TikTok to share details about their values, mission and objectives and to showcase the work they’re doing to make a optimistic impression on the world. This will embrace content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers can assist followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz
5. Supply A Behind-The-Scenes Look
One inventive technique is to create behind-the-scenes content material that offers a glimpse into the interior workings of the model. This will embrace movies exhibiting the manufacturing course of for the model’s merchandise, the day by day operations of the corporate or the individuals who work there. On this manner, manufacturers can assist construct belief and display their dedication to transparency. – Candice Georgiadis, Digital Day
6. Focus on The Good And The Dangerous
Sure, it is essential to share your organization’s successes, however it’s additionally essential to share your challenges and struggles. Prospects can discover out any element (good and dangerous) of your organization if they need. Exhibiting each the positives and negatives will assist your viewers view your organization as sincere, they usually’ll higher join with the genuine particular person behind the model. – Shu Saito, All Filters
7. Showcase Real Buyer Critiques
Video-sharing platforms like TikTok are nice for social proof. Persons are typically indecisive with regards to making purchases and depend on suggestions from others. Sharing real buyer critiques and testimonials for various use instances ensures transparency as you assist folks resolve whether or not or not your model is a becoming answer for them. That absolutely helps appeal to extra clients. – Chris Klosowski, Simple Digital Downloads
8. Assist Prospects Resolve Their Issues
Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them resolve their issues. Providing options to points readily confronted by an viewers representing a selected area of interest allows manufacturers to construct belief and appeal to new clients. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms