Travala.com, the vacation web site that enables customers to pay with cryptocurrency, is in talks with potential consumers after receiving an unsolicited takeover strategy late final 12 months, in accordance with two individuals with data of the matter.
The Binance-backed firm acquired an inquiry, triggering outreach by Travala’s advisers to main on-line journey companies corresponding to Reserving.com, one of many world’s largest on-line journey corporations
Reserving.com “kicked the tires” earlier than deciding to move on a possible acquisition, mentioned the individuals, who spoke on situation of anonymity as a result of the matter is non-public. Talks, nevertheless, are in progress with different potential consumers, however there is no such thing as a certainty a deal might be executed and the corporate could select to stay unbiased, the individuals mentioned.
Travala declined to remark. A spokesperson from Reserving.com confirmed that Travala had reached out, that there had been a few calls the place extra info was shared and finally Reserving.com determined to not progress.
The corporate may very well be valued at in extra of $100 million, the sources mentioned. It had greater than $100 million in income final 12 months and that quantity is predicted to develop exponentially in 2025.
Crypto alternate Binance could have say about whether or not a deal occurs or not. It’s a massive minority holder of Travala and has a seat on its board. Binance declined to remark.
Travala is a Singapore-based crypto-native journey platform based in 2017 that has its personal loyalty rewards token AVA, which has a market cap of $47 million. The token has misplaced 40% this 12 months.
Vacationers pays for his or her holidays in over 100 totally different cryptocurrencies in addition to utilizing conventional fee strategies. As a part of the AVA Good Program, clients who guide their journey with crypto can obtain as much as 10% again in bitcoin (BTC) or AVA, reductions, or token bonuses.
Reserving.com is is owned by Reserving Holdings (BKNG), which is listed on the Nasdaq alternate.