Nomadix’s most up-to-date addition, the puffer blanket.
Zack Helminiak co-founded Nomadix practically a decade in the past, and obtained it off the bottom with a profitable however scrappy Kickstarter marketing campaign that raised over $70,000 to create a all-in-one towel constructed from recycled supplies. Now, they’re innovating past the beach-meets-yoga-meets-travel towel that gained a loyal viewers (and allowed for attention-grabbing collaborations with creatives), and slowly including on new merchandise.
Final fall, Nomadix launched a puffer blanket that goals to be as versatile as their flagship product with clip-on particulars that stop it from sliding and slipping, he notes, and a bandana towel that’s nice for athletes, trying to catch their sweat. With their merchandise in over 1000 shops throughout the nation, together with well-liked out of doors retailers like REI, they’ve grown from being a distinct segment model to 1 that’s extra mainstream.
However behind these merchandise is a dedication to rethinking manufacturing, says Helminiak. This spring, the California-based firm disclosed its 2022 Social Goal Company report.
“Reimagining the best way textiles are made is not any small feat, however the well being and sustainability of our planet will proceed to be our primary precedence,” he says.
Turning into a Social Goal Company was a purposeful resolution for the Nomadix crew. A Social Goal Company produces a hybrid construction between a for-profit and a non-profit that permits the corporate to concentrate on its broader mission past promoting out of doors journey gear. “It’s been fairly essential for us from day one, that, sure, we had been promoting towels, however how?”
Within the report, Nomadix highlights a couple of factors of progress: switching their headquarters to 50% photo voltaic, lowering air freight by 45%, phasing out 90% virgin plastic with recycled supplies, and making all their paper items and packaging FSC-certified.
Whereas these might seem to be no-brainers, in coping with a worldwide provide chain, and the surprises introduced on by the pandemic, Helminiak notes that it’s a balancing act. “We’re at all times occupied with find out how to do issues in a extra eco-friendly method, however we additionally should aware that it’s a enterprise.”
And accountable manufacturing, he says, may be costlier. “You’d be capable to value your product at a special value level altogether (a decrease one), should you used non-recycled materials. So it’s a important further price.”
Whereas many manufacturers elevated costs throughout the pandemic, Nomadix has stored their flagship towel at $40, regardless of the upper manufacturing prices and inflationary pressures lately. “We like that value level. We expect it’s a superb value for a product that’s going to final for years, and does greater than only a typical towel. Plus, it’s manufactured from recycled supplies.”
It additionally requires them to take a bit extra initiative. As an example, with the puffer blanket that launched final fall, Nomadix needed to keep away from PFAS, or without end chemical substances. These are sometimes present in insulated merchandise and plenty of out of doors manufacturers are making an effort to cut back their use of PFAS. Usually present in DWR, a chemical end that helps materials repel water, PFAS has been a part of a rising nationwide dialog, as legislators have began trying into all of the sources of PFAS. Naturally, Helminiak says, Nomadix needs to be a part of the transfer to shift away from utilizing these chemical substances. So that they opted for a vegetable-based DWR, which they labored with producers to implement.
Helminiak factors out that the issue is absolutely overconsumption. “The largest downside with sustainability is shopper consumption, the concept that you want a brand new pair of pants, shirt, and many others on a regular basis. We’re constructing an organization that you should utilize this one towel for a lot of issues — and it’s not dorky, it’s a cool factor,” he provides.
In actual fact, the origins of the corporate are simply that: when Helminiak and his co-founders had been preparing for a cross-country journey collectively of their 1998 Subaru, they needed to be aware of what they might deliver. It was an excessive amount of gear, and we needed to simplify it, he says. Therefore, the need to construct a product that can be utilized for therefore many issues and dries rapidly.
Whereas Nomadix is utilizing recycled plastic bottles, closed loop manufacturing course of, and opted for vegetable-based DWR, there may be nonetheless work to be performed, Helminiak admits.
“We’ve this laundry listing of issues we’d love to do. And we simply hold making progress on that. We’re not excellent. We’re simply attempting to give you a greater answer. In our lifetimes, and we’re in our 30s, plastic air pollution and textile air pollution have visibly worsened, so we needed to divert as a lot of that waste as attainable away from our waterways, oceans and seashores.”