Influencer and World Wrestling Leisure (WWE) wrestler Logan Paul isn’t any stranger to controversy — and now his sports activities drink firm, Prime, has caught the eye of U.S. lawmakers.
Senate Majority Chief Chuck Schumer is urging the Meals and Drug Administration (FDA) to analyze Prime and its caffeine ranges, saying that the product is marketed to youngsters.
Schumer Tweeted that the caffeine content material within the beverage is “absurd” and that it might “endanger children’ well being.”
PRIME Power Drink has a lot caffeine that it might endanger children’ well being.
However it’s being marketed to children!
Dad and mom and pediatricians are apprehensive.
The FDA should examine PRIME for its absurd caffeine content material and its advertising and marketing focusing on children on social media. https://t.co/8f8Udp3dZu
— Chuck Schumer (@SenSchumer) July 9, 2023
The senator’s authentic feedback got here at a press convention in New York, in response to the New York Publish, the place Schumer mentioned the beverage was being marketed as a “standing image for youths” and that the caffeine content material within it places rival Purple Bull “to disgrace.”
“Purchaser and oldsters beware, as a result of it is a severe well being concern for the youngsters it so feverishly targets,” he mentioned. “PRIME is born from the wheels of social media and the enigmatic world of influencers. Children see it on their cellphone as they scroll, after which they really have a necessity for it. And the issue right here is that the product has a lot caffeine in it that it places Purple Bull to disgrace.”
Paul’s Prime comes with a warning on its can that it’s not meant for shoppers beneath 18, however Schumer is asking for extra express warnings.
Based on the components on the can, one 12-ounce can of Prime has roughly 200 milligrams of caffeine.
Compared to its rivals, that is roughly 100 extra milligrams than a 12-ounce can of Purple Bull which has 120 milligrams, and roughly 80 greater than a 12-ounce can of Monster Power, which has 122 milligrams.
Neither Paul nor Prime has publicly commented on Schumer’s accusations. Sen. Schumer’s workplace didn’t instantly return a request for remark. Prime didn’t instantly return a request for remark.