Kakao Corp. has develop into the primary South Korean firm to kind a strategic partnership with OpenAI, marking a serious step within the AI analysis agency’s enlargement into Asia.
The collaboration goals to combine OpenAI’s superior fashions into Kakao’s platforms, together with KakaoTalk and its upcoming AI assistant Kanana, whereas additionally co-developing AI-driven merchandise tailor-made to the Korean market.
At a joint press convention in Seoul, Kakao CEO Jeong Shin-ah and OpenAI CEO Sam Altman detailed the partnership’s objectives, emphasizing AI accessibility and innovation.
The businesses will leverage OpenAI’s newest AI fashions to reinforce Kakao’s providers. Kakao will undertake ChatGPT Enterprise as a part of its transition into an “AI-native firm.”
Integrating OpenAI tech
OpenAI’s partnership with Kakao indicators a strategic push into Asia amid rising competitors from Chinese language and European AI corporations. With its excessive digital adoption price and openness to AI-driven providers, South Korea presents a lovely marketplace for the corporate.
Altman described the collaboration as a big milestone. He stated:
“Kakao has a deep understanding of how expertise enhances each day life. By integrating OpenAI’s AI fashions, we are going to redefine digital communication and connectivity in South Korea.”
This transfer follows OpenAI’s broader worldwide enlargement, which incorporates partnerships with world enterprises equivalent to Microsoft. Whereas OpenAI has primarily targeted on enterprise AI functions, its collaboration with Kakao highlights its shift towards mass-market adoption in shopper providers.
The combination of OpenAI’s fashions will rework KakaoTalk, which is utilized by over 45 million South Koreans, by enhancing conversational AI and automating customized interactions.
In the meantime, the agency’s AI assistant, Kanana, will incorporate OpenAI’s expertise to facilitate extra pure and contextual group and one-on-one conversations.
Kakao’s AI orchestration technique, launched at its developer convention final October, may also profit from the partnership. This method permits Kakao to mix its proprietary AI fashions with OpenAI’s expertise to optimize person expertise.
Softbank backing
OpenAI’s partnership with Kakao comes as different main AI gamers, together with Google DeepMind and Anthropic, ramp up efforts to increase internationally.
Whereas OpenAI has dominated the AI chatbot house within the US and Europe, South Korea presents a singular alternative as a consequence of its excessive digital adoption price and openness to AI-driven providers.
The partnership with Kakao additionally comes a day after Japan’s Softbank introduced a three way partnership named SB OpenAI Japan. The 50-50 partnership goals to advertise AI providers, with plans to implement an AI system referred to as “Cristal Intelligence” throughout SoftBank’s subsidiaries, together with Arm Holdings and PayPay.
The initiative is ready to begin with an annual funds of $3 billion.
Moreover, current studies declare that SoftBank is in negotiations to take a position between $10 billion and $25 billion in OpenAI, doubtlessly making it the AI agency’s largest backer.