John Accardi began CRAVEBOX in 2014 from his condominium. On the time, he had simply dropped out of a Georgetown College PhD program, had no financial savings, no traders, and no enterprise expertise.
Accardi says the choice to begin CRAVEBOX was dangerous and the chances of success didn’t look good. “On the time, I used to be so enthusiastic about beginning my very own enterprise, I didn’t actually acknowledge all the chance. I simply needed to work for myself and get up each morning with the liberty to deal with my very own to do record as a substitute of another person’s.”
For the primary 3 years, CRAVEBOX operated out of John’s condominium and made no revenue. John stayed persistent and had a intestine feeling that he was making progress and that success was across the nook.
John stated, “These first few years have been irritating as a result of it felt like day-after-day was a disappointment, however the fixed failure motivated me. I acquired to the purpose the place I informed myself I might attempt endlessly. I used to be giving guitar classes on the facet to pay the payments and I made a decision that I’d work on CRAVEBOX till it both succeeded or I used to be an previous man.” This long-term mentality labored as a result of positive sufficient, CRAVEBOX began rising. John discovered methods to optimize his Amazon listings and CRAVEBOX moved into bigger and bigger warehouse areas and its workers grew.
Now CRAVEBOX operates out of a 60,000 sqft warehouse area in North Wales, PA with a formidable workers. “I by no means thought CRAVEBOX would grow to be this profitable. It’s been an unimaginable journey,” says Accardi.
To grow to be a top-selling Amazon model, John first targeted on creating nice photos. “I spotted early on that your product’s foremost picture on Amazon is a very powerful a part of the itemizing. So I discovered images and most significantly, photoshop, to take and edit implausible photos.” CRAVEBOX merchandise now have the best-quality photos within the class which supplies the listings a bonus over rivals.
Accardi additionally targeted on worth. John says, “To be a prime promoting Amazon model, you have to look very intently at your hardest rivals and be sure to are providing a greater worth. Your product both must be higher or your worth must be decrease. This can decide your Amazon rank and visibility.” The important thing to providing nice worth is in fact an environment friendly enterprise and operation.
Lastly, to construct CRAVEBOX right into a top-selling Amazon model, Accardi targeted on evaluations. “Amazon prospects are robust and the one approach to construct a sustainable product and model is to promote high quality merchandise that naturally accumulate a excessive evaluation common. That is difficult however in the event you can supply a greater product than your rivals, you’ll garner higher evaluations and rise to the highest of the class.”
John is worked up to proceed rising CRAVEBOX. He’s particularly enthusiastic about their vacation merchandise: Halloween, Christmas, Valentine’s Day, and Easter. He’s additionally enthusiastic about new CRAVEBOX merchandise they’re introducing, for instance: CRAVEBOX Children, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.