The Inexperienced Bay Packers, valued at $6.3 billion, are the one publicly-owned NFL staff and the only staff in all North American main sports activities leagues with this possession construction, CNBC experiences.
The custom of fan possession was initiated greater than 100 years in the past, with six inventory choices to date (1923, 1935, 1950, 1997, 2011, 2021), with an possession cap of 200,000 shares per particular person. The primary providing was $5 a share. The newest was round $300, and greater than 538,000 people collectively maintain over 5.2 million shares, in accordance with the official staff media information.
Nevertheless, the shares do not present dividends, can solely be transferred to a member of the family, and don’t have any market worth. What shareholders do have is voting energy on the annual assembly to elect a board of administrators.
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Additionally, the one exit technique is to promote shares again to the staff at a portion of the preliminary value, so this funding is extra about fandom and group roots than monetary achieve. And since the staff is publicly owned, they disclose revenues and bills yearly, per ESPN.
In 2023, the Packers generated $638 million in income and charted $128 million in earnings, which matches into participant salaries, the maintenance of the historic Lambeau Subject, and different important operations. Final 12 months, the Packers additionally bought Foamation Inc., the corporate that makes the famed Cheesehead hat.
Regardless of enjoying within the smallest TV market within the NFL (and Inexperienced Bay missing the holiday attract of franchises in cities like Las Vegas or Miami), the Packers have turn into a storied franchise whose possession construction has continued to form the staff as an outlier—in funds, fan engagement, and cheese-shaped headwear.
The Packers are ranked the twelfth most dear staff (out of 32) within the NFL, per CNBC Workforce Valuations.