I Requested ChatGPT for Advertising Suggestions and Was Shocked on the End result

Many people anticipated robots to be part of our future, however maybe not in the way in which we imagined. As an alternative of doing our chores and serving us hors d’oeuvres (like Rosey the Robotic from The Jetsons), AI needs to assume for us.

ChatGPT and different digital assistants can provide us mountains of data on any matter below the solar in seconds — however how helpful are they?

I wished to see what ChatGPT needed to say about advertising and marketing. My enterprise, PostcardMania, has helped 118,342 small enterprise homeowners all around the nation with efficient advertising and marketing methods for over 26 years. How did ChatGPT’s recommendation evaluate to what we have discovered?

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I put this immediate in ChatGPT and was shocked by what I discovered.

Immediate: Advocate advertising and marketing methods that may generate new leads and gross sales for a small enterprise in 100 phrases or much less.

That is what ChatGPT suggested:

1. Content material advertising and marketing: Create invaluable content material (blogs, movies) that tackle buyer ache factors.

2. Social media promoting: Focused campaigns on platforms like Fb and Instagram.

3. E-mail advertising and marketing: Have interaction potential prospects with personalised newsletters and affords.

4. Referral applications: Incentivize present prospects to refer others.

5. website positioning optimization: Enhance search engine rankings with focused key phrases.

6. Partnerships: Collaborate with complementary companies for mutual promotion.

7. Native occasions: Host or take part in neighborhood occasions to construct native consciousness.

It is a good begin. Nonetheless, ChatGPT missed these three suggestions that may enhance the trajectory of your corporation (I do know as a result of they had been key to my journey to $100 million in annual income).

They uncared for fame administration and social proof, which 93% of customers verify earlier than shopping for

An awesome quantity of individuals verify Google evaluations. One report discovered a whopping 93% of consumers look to them earlier than making a purchase order. Which means that you might be shedding 93% of prospects if producing good evaluations is not a precedence.

The excellent news is it isn’t as difficult as you would possibly assume. Individuals most frequently exit of their method to depart a destructive evaluation — 95% — whereas solely 47% take the time to publish a optimistic evaluation.

The hot button is merely asking! And this is not even a problem when you possibly can automate requests via electronic mail or textual content message. In accordance with analysis, 70% of customers will depart a evaluation if requested.

The net platform Podium was a game-changer for us as a result of you possibly can ship evaluation requests for a number of completely different platforms from one central dashboard.

After we began utilizing Podium in 2020, the variety of our evaluations elevated 250% from 2020 to 2022. As of July 2024, PostcardMania has over 2,795 five-star evaluations on Google, the BBB and Belief Pilot.

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They did not suggest unsolicited mail advertising and marketing, which generates 6x extra income per lead than digital sources

Since 1998, I’ve mailed postcards each single week to generate leads and join with prospects. Since then, I’ve solely elevated my mailings, and we’re now as much as 232,000 postcards per week. The one time I reduce my unsolicited mail advertising and marketing was in 2008 in the course of the recession, and that mistake crippled our income till we corrected our mailings.

I’ve additionally tracked the expansion that mailing postcards has created. From 2019 to 2023, I elevated our personal mailing quantity by 16%. Concurrently, our income has grown a median of 15% every year. It is a excellent instance of how the quantity of selling you set out guides your return.

I’ve additionally discovered that unsolicited mail leads generate six instances extra income than digital leads. We analyzed 114,373 leads that transformed to gross sales in 2023 and located that postcard leads generated 600% extra income per lead ($229.41) than leads from digital sources ($37.09).

There’s a science behind unsolicited mail’s effectiveness, although. One research that tracked every participant’s eye motion and coronary heart fee whereas participating with mail discovered that individuals skilled extra pleasure and need whereas interacting with printed ads versus digital.

As a result of tangible nature of mail, individuals additionally recall printed advertisements higher than digital advertisements. One research discovered that when requested to quote the model of an commercial they’d simply seen, 75% of contributors may recall the model behind the unsolicited mail piece. Solely 44% of recipients may recall the model behind the digital advert — a 70% distinction.

With a lot knowledge backing unsolicited mail, leaving it out of your annual finances could be an enormous mistake.

They failed to say the largest issue of success: how a lot you ought to be advertising and marketing — an enormous quantity

ChatGPT uncared for to tell readers precisely how a lot time, cash and energy they need to allocate to advertising and marketing.

In my a long time of expertise working a enterprise with over 380 workers, I perceive advertising and marketing plans would possibly find yourself on the again burner. A lot goes into working a enterprise that each one too usually entrepreneurs assume a easy advertising and marketing plan is adequate. That is the farthest factor from the reality.

Actually, most of my shoppers hate after I inform them this…

Advertising is the largest differentiator between companies that survive and people who thrive.

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You should market like you’re an athlete coaching to your final probability on the Olympic gold medal. The survival and supreme longevity of your corporation are on the road; why would you market such as you had been taking part in T-ball?

Even in case you have a restricted finances, put as a lot cash into your advertising and marketing as potential. I even recommend you discover areas the place you might reduce and reallocate the funds to your advertising and marketing (so long as it would not put jobs in danger).

No matter you determine to do — whether or not it is social media advertisements, website positioning, unsolicited mail — simply give all of it you have obtained. You will not remorse it, and you will possible not solely beat out your competitors however win the gold … that’s, the gold of elevated income.