Thinking about gaining traction on TikTok?
With a billion customers on the platform, it’s no shock you’re looking for potential prospects there.
Nevertheless, I’ve labored with many founders who don’t know how one can make a TikTok video for his or her model. They assume that solely dance movies or bizarre challenges get considered on the platform. Whereas which may sound enjoyable, it doesn’t have a lot to do with consciousness of a product. I additionally see founders begin posting about their merchandise on TikTok and quit shortly, citing the truth that their content material didn’t achieve sufficient traction and that it was not possible to make content material that will go viral.
However creating viral product content material on TikTok is definitely attainable. And also you don’t should be a star, megabrand, or full-time content material creator to make it occur.
By my businesses, The Social CliQ and The Content material CliQ, I assist founders such as you remodel their model’s digital footprint.
From working with manufacturers throughout the wonder, beverage, style, life-style, and retail industries I’ve developed an 8-step course of for how one can make TikTok movies to your model that achieve views and gross sales.
Learn on beneath to search out out what steps it’s essential to take to realize development on the fastest-growing social media channel on this planet!
Tips on how to Make a TikTok Video
Step 3: Discuss a failed resolution
Step 4: Introduce your product
Step 6: Showcase the advantages
Step 7: Display the specified finish end result
Step 8: Present a transparent and easy name to motion
Step 1: The Hook
First off, you want a compelling hook that can cease your target market of their digital tracks, minimize via the senseless scrolling, and make them sit up and pay attention to what you’re about to say.
Among the most profitable hooks I coach my shoppers to make use of are:
- Is it simply me or…
- I want I knew about ____ sooner
- You want this for…
- Is anybody else feeling (insert a sense)?
- In the event you’re ___, it’s essential to strive ___
- I came upon immediately that…
These hooks draw your viewers in, make them really feel just like the content material is personalised to them, and seize their consideration, getting ready them for what’s to return.
For instance, in the event you have been promoting dumbbells for folks to work out from residence, you may begin with a hook just like the next:
Is it simply me, or is it virtually not possible to search out time to get to the health club?
You instantly seize the viewers’s consideration as they could additionally assume, “No, it’s not simply you, Talia, I additionally battle with this.”
Step 2: Introduce the issue
Subsequent it’s time to correctly introduce the issue that your target market is going through and that your product can resolve.
Utilizing the weights for residence exercises instance once more, the issue right here can be that individuals battle to search out time to go to the health club, whether or not or not it’s attributable to work commitments, social occasions, or household life. It might even be financially associated.
Figuring out the present ache factors your target market is affected by means that you can sympathize with them, present them you perceive their wants, and construct belief and credibility together with your viewers.
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Step 3: Discuss a failed resolution
Subsequent, it’s time to speak about failed options that your viewers has most likely already tried, which has possible left them feeling demotivated and skeptical of different potential options.
In any case, in the event you’ve been burned as soon as earlier than, it makes you a lot much less prone to strive once more. Utilizing our instance above, this might be carried out by highlighting that you could have tried to work out from residence earlier than however lacked the tools essential to see true enhancements. Or maybe you speak about making an attempt to go to the health club earlier than work or on weekends, however to no avail.
By addressing failed options, you additional enhance your credibility and present your viewers that the product you might be pitching to them is very researched and nicely thought out whereas additionally including additional sympathy to their trigger.
Step 4: Introduce your product
Now that you’ve hooked your viewers in, present them that you just perceive their ache factors and recognized that different options simply aren’t the reply, it’s time to swoop in and promote your model new resolution as their savior.
At this level, if the primary three steps have gone to plan, your viewers must be primed and able to hear about what resolution to the issue it’s a must to supply, and that is the time to supply it.
You’ve already recognized the difficulty they’re possible having and the opposite avenues they’ve taken seeking an answer. Now, it’s time to point out them that you’ve that resolution proper right here.
Step 5: Unpack the options
Nevertheless, it isn’t merely sufficient to assert that your weight is the answer to their issues. In any case, at this level, out of your potential buyer’s perspective, what’s the distinction between the merchandise that they’ve tried earlier than which have failed and those that you’re providing?
That’s why it’s so essential to right away comply with up in your product’s introduction with an in depth account of all of its options and distinctive promoting factors, highlighting what units it aside.
Going again to our weights for residence exercises, for instance, our distinctive promoting place (USP) is perhaps that our weights are adjustable, permitting you to alter the load relying on the exercise or train.
Step 6: Showcase the advantages
Upon getting enticed the viewer by exhibiting off the numerous options of your product that differentiate it from the remaining, it’s time to focus on the numerous advantages these elements can convey.
For instance, the adjustability of our instance weights would permit customers to essentially take a look at their limits from residence whereas additionally not breaking the financial institution by shopping for a number of units of weights. To not point out how a lot simpler they’re to retailer.
By figuring out the numerous advantages on supply, you permit the person to envisage gaining these advantages, which in flip will make them extra enthusiastic about buying the product.
Step 7: Display the specified finish end result
Up till this step, I’ve talked to you a large number in regards to the messaging of your TikTok video, however we haven’t mentioned the video itself.
Whereas all the components talked about above are essential for a profitable video, they’re additionally extraordinarily restricted with out the precise video content material accompanying it.
In any case, in case you are unable to point out your product working and the specified finish end result, how can a possible buyer belief that it does what you say it can do?
With our adjustable weights instance, video proof of how the weights change weight, how they’re used as a part of a house exercise, and the way they’re saved away clearly and simply are all essential components of promoting the product.
Keep in mind, TikTok is a platform that rewards movies that feel and look genuine. So, be certain your content material appears like its shot by a mean particular person or somebody reflective of your target market.
Which may require you to ask a good friend to be on digicam or doing it your self.
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Step 8: Present a transparent and easy name to actiont
Lastly, you want a transparent and apparent name to motion to spherical off the video, highlighting the subsequent step you need the viewer to take.
Perhaps that’s signing up for a waitlist, liking and subscribing, or going on to buy; regardless of the case, the CTA must be tremendous clear and apparent to keep away from any confusion.
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