Simply since you begin a enterprise doesn’t imply you robotically inherit the arrogance and swagger paraded by entrepreneurs on social media. It might probably take time to consider in your self, your product, and your model.
In case you’re struggling to keep up wholesome habits or missing the tenacity to deal with the following problem in your corporation, there’s hope. By boldness, you possibly can learn to develop your corporation with out regrets, in addition to develop your individual private power as an entrepreneur.
Jennifer Cohen’s constructed a enterprise across the energy of boldness. She is an entrepreneur, model builder, podcaster, creator, and educator. She’s written three books within the health, wellness, and wholesome habits area and labored with world-famous clientele that has included Hollywood celebrities, Olympic athletes, blockbuster recording artists, prime CEOs, and extra.
She has offered firms for hundreds of thousands of {dollars}, appeared on main community exhibits, and based and hosts the top-rated Habits & Hustle podcast. Cohen can also be an in-demand motivational speaker for a spread of firms in addition to enterprise colleges, and her TEDx speak has greater than 5 million views on YouTube.
Boldness is an usually misunderstood idea, and in her new ebook, Greater, Higher, Bolder, Cohen breaks down her unmatched life expertise into sensible steps everybody can be taught to unlock the life you need that’s hiding in plain sight.
Q&A with Jennifer Cohen
We caught up with Cohen about her new ebook and the brand-building methods she’s discovered all through her profession.
Q: What’s one factor you’ve completed this week that helped your corporation?
A: Say no to pointless conferences. So usually, we really feel like we have now to say sure to all the pieces, however what we don’t do sufficient of is say no. While you say no to 1 factor, you’re really saying sure and making area for one thing else. Priorities are essential. Worth your time and solely say sure to what you are feeling is in keeping with your present priorities.
Q: What challenges in your corporation are you trying ahead to tackling in 2023?
A: Streamlining my workflows for increased productiveness and effectivity in all of my initiatives is a major aim of 2023. “Delegate to raise” is my mantra going into the brand new yr.
Q: There’s this debate within the entrepreneurial neighborhood about work/life steadiness and whether or not it’s attainable once you’re constructing a enterprise from scratch. What’s your recommendation for early-stage founders struggling to steadiness private {and professional} well being?
A: Don’t. You want to go all in on no matter you are attempting to construct with focus and boldness. The concept of labor/life steadiness is for these with a 9-5, not entrepreneurs.
Q: You constructed a number of companies round a model. Now, you’re constructing a enterprise round your private model. What are the variations between the 2 methods to develop a enterprise?
A: They’re extra comparable than individuals would possibly understand. Quickly each enterprise will probably be fueled or failed by the content material they do or don’t create.
Q: You’ve efficiently offered bodily, digital, and mental merchandise. What methods have labored for you throughout your profession to encourage an viewers to purchase?
A: Constructing a neighborhood is among the greatest methods you possibly can promote any product. A podcast viewers converts so nicely purely as a result of your viewers feels as if they’re your folks, that they know you and are part of your neighborhood.
Q: The net well being and wellness trade skyrocketed within the final couple of years for apparent causes. How do you keep belief together with your viewers understanding there are such a lot of differing opinions only a swipe or click on away?
A: My viewers has been with me for years, and so they know my experience and expertise within the area. In addition they know that I’m continuously studying and staying updated on the newest science progress, and discoveries in well being, health, and wellness.
It’s vital to maintain an open thoughts to studying and rising, irrespective of how established you’re in your discipline.
Q: Your TED speak on boldness from 2019 has shut to five million views. What modified after that speak?
A: It undoubtedly led to extra talking engagements and a newfound sense of confidence on the stage.
Q: You’ve talked about “boldness” as a ability you possibly can apply. How can a founder train boldness of their enterprise?
A: At all times advocate for your self, what you need and what you already know your corporation wants. In moments the place you are feeling your self acquiescing to no matter is introduced to you, however you already know it is advisable to communicate up, do it.
Q: What motivated you to start out your podcast Habits and Hustle? What did it really feel like being “on the opposite aspect of the mic” interviewing celebrities, well being icons, and enterprise house owners?
A: Success will be straight attributed to every day habits. I’ve all the time been interested in what every day habits probably the most profitable entrepreneurs possess, so it was a pure transition to the idea of my podcast. I additionally needed a approach to give again to my viewers, and I couldn’t consider something higher than offering them helpful recommendation, data, and knowledge from those who have dominated of their respective industries.
Q: In your new ebook, Greater, Higher, Bolder, you share case research of boldness in motion. What’s probably the most unlikely story of boldness that you just included within the ebook?
A: How getting the improper e-mail modified the trajectory of my profession.
You by no means know what alternatives can come from supposed errors.
Q: Failure is one other in-vogue matter for startups and entrepreneurs. Whereas, looking back, failure can seem to be a very good factor, how do you cope with the ache of failure within the second?
A: It may be laborious to cope with failure momentarily, however dwelling on something is a waste of time.
Q: Have you ever all the time recognized what you needed in enterprise? Or have there been occasions once you’ve misplaced monitor of your imaginative and prescient?
A: Being an entrepreneur has all the time been in my DNA.
Q: You’ve labored intently with profitable individuals, from athletes to enterprise leaders to celebrities. How do you assume they maintain success?
A: Sustaining wholesome every day habits is, indubitably, the important thing to sustaining success. Habits are the constructing blocks to getting the life you need to reside.
Q: What does success seem like for Jen Cohen?
A: To me, it’s all about dwelling a wealthy life, and I don’t imply financially wealthy. I imply wealthy with that means, experiences, recollections, family members, and true success. That’s my thought of success.
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