A lot has been written in regards to the looming finish to the Apple-Goldman Sachs relationship (we even produced a cartoon about it). And whereas this can be a massive deal for Goldman and Apple, the typical Apple Card holder seemingly doesn’t give it a second thought.
That’s the reason I beloved Dave Birch’s take at present on the pending breakup. The 6.7 million Apple Card holders don’t care and largely don’t know which financial institution is issuing their card. Many (most?) of them in all probability simply use the Apple Card with their Apple Pay pockets anyway.
However what actually caught my consideration is that Birch put ahead the tantalizing concept that perhaps Apple has larger plans in terms of funds. Possibly Apple is working in the direction of a future the place they will bypass the standard funds rails utterly and make the Apple Card an account-to-account fee automobile.
If there may be one firm that would pull that off efficiently it could be Apple.
One factor I’m fairly sure about: Apple will proceed to push the envelope in terms of monetary innovation.
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By David G.W. Birch, Contributor
As long as my rewards card works and I get my factors or no matter, I don’t care which financial institution really offers the account.
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