This founder contributor article on content material creation is by Alex Cattoni. She is a marketer, copywriter, 2022 Marketer of the 12 months, and the founding father of the Copy Posse – the raddest, baddest crew of copywriters and entrepreneurs on the web.
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Do you hate creating new content material however know that you need to as a way to preserve a robust social presence and develop your model?
Are you uninterested in listening to individuals preach of the significance of “consistency” as a way to develop and scale your online business?
Are you burned out from creating new content material day after day and questioning how on earth you’re supposed to keep up this unsustainable momentum eternally?
Yeah… I used to be too.
However what if I advised you there’s a method you possibly can strategically create content material that can mean you can present up constantly, attain extra individuals, acquire extra traction, and enhance your visibility – with out having to rack your mind for hours every single day making an attempt to pump out new content material?
Nicely fortunately for you (and me!) there may be.
Following this straightforward technique permits me to create content material as soon as every week…
And get over 50 totally different contact factors from it.
Fairly candy, huh?!
On this article, I’m going to tug again the curtain on my private omnichannel advertising technique and present you precisely how I do it.
Let’s get began…
3 Steps to Higher Content material Creation with out Doing Extra
Step 1: Create Unique Content material
The very first thing that you must do is create your one piece of unique content material.
For me, meaning I’m filming a brand-new advertising, copywriting, branding, or social media tutorial for my YouTube Channel.
However in the event you don’t have a YouTube Channel, that’s okay, you possibly can nonetheless make the most of this technique.
Your unique content material could possibly be a weblog put up in your web site…
Or it could possibly be a highly-valuable publication in your e mail checklist…
What it’s doesn’t actually matter.
What does matter is that it’s value-packed and unique.
You really need this one piece of content material to be fairly hefty – consider one thing that delivers nice academic worth, perception, coaching, or new info of some kind to your group.
This step may be very essential as a result of this one piece of content material goes to be what all the remainder of your “free content material” is predicated off of.
Which brings us to the following step…
Step 2: Create Your Omnichannel Technique
Omnichannel advertising is once you promote your content material throughout a number of channels to extend visibility and publicity to new audiences…
And it’s going to be your new BFF with regards to creating content material like a boss.
In keeping with Omnisend, entrepreneurs utilizing three-plus channels in anybody marketing campaign earned a 287% increased buy price than these utilizing a single-channel marketing campaign.
Precisely what your omnichannel technique seems like will fluctuate relying on what sort of unique content material you’re starting with and what number of social media platforms you’re on.
Here’s a breakdown of my private omnichannel advertising technique:
- From my one unique piece of content material (my YouTube video), my staff and I’ll ship out two content material emails to my checklist.
- Each week we ship out two emails discussing the content material shared within the video – the angle of every e mail is barely totally different.
We are going to both foster connection, inform a fast story, or supply up some worth…
- Then on the finish, we let our viewers know what the newest YouTube video was and hyperlink to it.
- We additionally transcribe the script of every YouTube video, make some very minor edits, rework it right into a weblog put up, and publish it on my web site.
So now we’re hitting search engine marketing on YouTube and Google. However we’re not simply stopping with a weblog put up on my private web site…
- As a result of you may also put up blogs on LinkedIn.
- So we re-post the precise weblog – primarily phrase for phrase – in a LinkedIn Publication.
We’ve already reused the content material 4 occasions and we haven’t actually carried out any additional work.
Step 3: Repurpose Like a Professional
To maximise your omnichannel advertising efforts, you’re now going to take that one piece of content material you created…
And repurpose it strategically over all of your social channels…
Then you definitely’re going to cut it up, repackage it, and repurpose it once more…
And once more…
And once more till you’ve squeezed each final little bit of worth from that sucker.
However discover I mentioned – “strategically.”
You don’t simply wish to go round re-posting or re-sharing your outdated content material day after day.
Right here’s how I repurpose my content material – and the way I repackage it – so I can proceed to make use of it time and again…
Static Posts
This one is a no brainer. On the day a brand new video is launched, we’ll reuse the thumbnail from the YouTube video for the graphic…
And the caption is nearly all the time the identical as the outline field for the video or some mixture of the e-mail + description.
Right here is an instance.
We publish on Instagram, Fb, Linkedin, Pinterest, YouTube Group and Twitter.
Reels
My staff will extract key takeaways from the primary video, and minimize it down right into a one-minute video clip, like this.
Which we publish on Instagram, Fb, TikTok, and YouTube Shorts.
Carousel Posts
For these, we break down the first content material medium into bite-sized steps, extract a key takeaway, or develop on one most important level over a sequence of slides, like this.
Which we publish on Instagram, Fb, Linkedin, YouTube Group and Twitter.
Label Posts
These posts are primarily taking the key phrases or phrases from the first content material and turning them right into a label put up, like this.
We publish on Instagram, Fb, Linkedin, Pinterest, YouTube Group and Twitter.
Listing Posts
Right here we break the first medium into a listing (consider this put up as a single picture “listicle”), like this.
We publish on Instagram, Fb, Linkedin, Pinterest, YouTube Group and Twitter.
Quote Posts
Take a robust level or perception straight out of your unique content material and switch it right into a quote put up, like this.
We publish on Instagram, Fb, Linkedin, Pinterest, YouTube Group and Twitter.
Dialogue Posts
Break the content material into easy factors and unfold them throughout a number of slides, beginning with a query to spark engagement and sure – dialogue. Right here is an instance.
We publish on Instagram, Fb, Linkedin, YouTube Group and Twitter.
And you could possibly preserve occurring and on…
You would stretch this content material out and proceed to repackage and reuse it for weeks, months, and even years.
So as a substitute of sitting down, day after day, and making an attempt to power your self into “feeling” like creating extra content material…
You simply put aside at some point every week the place you create one thing unique – and from that you could generate a whole lot of touchpoints.
However did you discover crucial aspect of this complete technique?
It’s not the best way we repurpose…
It’s not what number of occasions we will repackage and reuse…
It’s the visibility we’re getting.
We put up the identical content material throughout ALL our social platforms.
Whenever you do that, you’re not solely stretching and maximizing your content material…
You’re additionally gaining extra visibility – which helps you construct authority and belief along with your viewers.
Which makes them more likely to purchase from you.
And it entails barely any additional effort in your finish.
How cool is that?!
Strive it out and see how a lot simpler your content material creation workflow turns into!
Content material Creation is Simply the Starting
If you need an in depth breakdown of precisely how this repurposing technique works, you possibly can watch a full tutorial on it right here (in the event you want to learn, try the weblog put up right here).
Thanks a lot for studying!
Till subsequent time, I’m Alex. Ciao for now.
