By Isabelle Shee, CFO at GROW and 1/2 of @sheesisters, digital creators specializing in golf and way of life.
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As you’ve most likely heard, TikTok is presently in danger once more for a ban in the US. TikTok’s CEO, Shou Zi Chew and 30-plus creators not too long ago flew out to Washington D.C. to talk on behalf of the platform.
Whether or not it’s your predominant advertising and marketing channel or not, the concept might be irritating to creators who’ve invested time and vitality in constructing an viewers and platform on TikTok.
I’m a agency believer that there’s a silver lining to nearly any unfavourable occasion, and generally we may want a brand new perspective. On that word, listed here are 4 methods you’ll be able to pivot from a possible U.S. TikTok ban, however extra importantly, future-proof your social media presence relating to any platform.
1. Drive Your TikTok Followers To Different Platforms
We should always at all times be driving our followers to our totally different accounts and making curated content material for every platform, however let’s be actual—it is plenty of work and generally we need to have a life outdoors of content material creation.
What many people are responsible of doing is spending all our efforts on one killer reel and posting it on TikTok, Instagram Reels, YouTube Shorts and calling it a day. This can be a nice short-term achieve as a result of the content material will seemingly get extra eyes on it, however it has a long-term impact as a result of it doesn’t incentivize followers to observe your totally different platforms.
This may very well be a great wake-up name to start out driving your TikTok followers over to your different platforms akin to Instagram and YouTube Shorts. A method I like to recommend doing that is to run some form of giveaway on TikTok and encourage followers to observe your different accounts to enter the competition.
2. Use A VPN To Increase Your Viewers Demographic
A U.S. TikTok ban would imply that the majority American customers wouldn’t have the ability to entry TikTok anymore. Nonetheless, there are nonetheless nations that haven’t banned TikTok from the general public. Proper now may very well be a terrific alternative to make use of a VPN and develop a global viewers outdoors of the US.
A VPN, or digital non-public community, is an web encryption connection that hides your IP deal with and bodily location. For instance, should you’re seeking to develop an viewers in London, you’ll flip in your VPN to point out your self connecting from London in order that the algorithm will probably be extra more likely to present your content material for this”native” space. I’ve personally used ExpressVPN, however there are numerous different nice choices like NordVPN and Surfshark, simply to call a number of.
3. Solidify Your Presence Outdoors Of Social Media
Maybe it’s a great time to start out fascinated by what life outdoors of social media seems to be like. If any of our social platforms received wiped away in the future, what would your social imprint be? Would it not appear like you by no means existed? Or would you continue to have information articles, private web sites or TV appearances that exist outdoors of your social platforms?
It could be time to start out investing in a bigger PR technique and utilizing an up to date marketing strategy that features issues like tv appearances to forestall your self from placing your whole eggs into one basket.
From YouTubers who launched their very own style strains from the platform to TikTokers who used their social media fame to land film roles, there are numerous methods to make use of social media to launch into different areas for visibility.
4. Hold Your Eyes Peeled For The Subsequent Video Platform
With all of the unfavourable press on TikTok, I’ve a sense {that a} new short-form video platform will seem from the woodwork quickly, so hold your eyes and ears open for what may very well be the subsequent TikTok. As we all know, it’s an enormous profit to be early on a booming channel. I’ll be looking out as nicely and can share what I discover.
Whereas we all know this information cycle has been exhausting and you might really feel helpless and uncontrolled, it is a good reminder to take our energy again to create our personal future. On the finish of the day, we have to see these social platforms as stepping stones for our careers, objectives and aspirations. Hold your head up, we’re all on this collectively.