Greater than a 3rd of the highest 1,000 crypto initiatives — a time period that features each crypto firms and particular person tokens — haven’t printed a single new article on their respective web sites in 2023.
In response to a Might 1 analysis report, from blockchain advertising company Guerilla Buzz — whose shoppers embrace the likes of Coingecko and crypto trade AAX — a staggering 35.8% of the highest 1,000 cryptocurrency initiatives have did not replace their web sites with any new written content material this yr.
Moreover, the report discovered that of those 1,000 initiatives, lower than half (49.7%) have posted greater than 2 new articles in 2023.
Guerilla Buzz researchers acknowledged that the inspiration for the comparative examine emerged after noticing that “many crypto firms don’t prioritize sturdy advertising foundations.” As an alternative, the majority of those firms select to focus their efforts on “producing hype for his or her token gross sales” and “choosing short-lived progress spurts” as an alternative of prioritizing long-term natural progress.
The paper claims that the analysis methodology was “easy” but “labor-intensive.” First, researchers manually inspected the corresponding web site of the highest 1,00 crypto initiatives to see if it had a weblog. From there they assessed the variety of articles printed inside current years and checked to see what number of new weblog posts had been printed in 2023.
Of the highest 10 crypto initiatives, Binance’s BNB Chain was the clear running a blog chief, with 59 new articles printed this yr. In second place was Polygon (MATIC) with 36 new posts, adopted by Cardano (ADA) with 12.
The paper additionally discovered that the most well-liked running a blog web site of alternative for crypto initiatives was the free weblog internet hosting web site Medium. That is reportedly a apply that has caught round for the reason that days of the 2017 Preliminary Coin Providing (ICO) craze, the place hundreds of latest initiatives popped up within the span of some months, lots of which opted for little greater than a one-page web site, a whitepaper, and “lofty guarantees of a tech revolution.”
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Notably, whereas Medium stays the go-to platform for a lot of crypto challenge blogs, it could not truly be your best option for firms looking for long-term progress.
“By counting on Medium’s platform, these firms are basically boosting Medium’s site visitors and progress as an alternative of their very own,” researchers wrote.
“Whereas Medium’s wonderful on-page search engine optimisation capabilities and excessive area authority might have made it a simple alternative for crypto firms looking for to generate buzz rapidly, this deal with short-term good points is probably not sustainable in the long term.”
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